Don’t Camo Yourself
More than a shop — it’s a mission
This isn’t just a store. It’s part of a journey, a message, and a movement.
Every item sold here helps raise awareness for men’s mental health, supports fundraising for CALM – Campaign Against Living Miserably, and helps spread the message behind Don’t Camo Yourself:
don’t hide what you are going through.
My name is Daniel White, and I am proud to be the Chairman of Area 35 and Lichfield Round Table for 2026/27. As Area Chairman, my chosen charity for the year is CALM – Campaign Against Living Miserably.
I have chosen CALM because mental health is not just a cause I support from a distance. It is something personal to me. I know how dark life can feel when you are struggling in silence. I know how easy it is to put on a front, act like everything is fine, and hide what is really going on underneath.
CALM provides vital support for people who are struggling, in crisis, or feeling like they have nowhere else to turn. Their work saves lives, and I want to do what I can to help make sure more people know that support is there.
One of the biggest fundraising efforts I organise each year is the Lost Hours Walk, a long-distance overnight walk held when the clocks go back. It brings together members of the Round Table family and supporters to walk through the night, raising money for CALM and remembering those affected by suicide. It is a powerful reminder that even in the darkest hours, no one should have to walk alone.
The Don’t Camo Yourself movement began in Round Table Southern Africa. It was created as a way to start conversations around men’s mental health and encourage men to stop hiding their struggles. The phrase is simple but powerful. Camouflage is normally used to blend in and disappear, but this movement turns that idea on its head. The bright lumo camo colours are designed to stand out, spark curiosity, and get people talking.
I am proud to support Don’t Camo Yourself as an ambassador, helping bring this South African Round Table movement into Round Table Great Britain & Ireland.
For me, the message fits perfectly with what Round Table is all about: friendship, brotherhood, community, support, and showing up for one another. Whether it is through a walk, a pint, a phone call, a social night, or simply asking someone if they are really okay, conversations matter.
From coins and pin badges to clothing, mugs and awareness items, every product in this store represents something bigger:
Brotherhood.
Resilience.
Starting conversations.
Showing up for each other.
Choosing to keep going, even in the darkest hours.
All profits from this store go towards supporting mental health fundraising and awareness efforts connected to CALM, including the Lost Hours Walk, Don’t Camo Yourself, and other awareness campaigns throughout the year.
Whether you are buying to support the cause, start a conversation, or wear the message with pride, you are helping spread something that matters.
You are helping remind people that they are not alone.
Don’t hide it. Don’t bottle it up. Don’t Camo Yourself.
Daniel White
Chairman of Area 35 and Lichfield Round Table 2026/27
Proud supporter of CALM and the Don't Camo Yourself Initiative
